Letters By Shelly Book Launch
On September 8, 2019, the creative community gathered at M.Lovewell in Santa Ana, CA, to celebrate the launch of Shelly Kim’s inspiring book, Modern Calligraphy: A Beginner’s Guide to Pointed Pen and Brush Pen Lettering. The event was a heartfelt celebration of art, creativity, and connection, and Desert Luna was honored to be part of this milestone moment.
Our photo booth became a centerpiece of the evening, adding a layer of fun, engagement, and shareable memories that made the event truly unforgettable.
The Event Setting: A Creative Haven
M.Lovewell, known for its cozy and minimalist aesthetic, set the perfect stage for Shelly’s celebration. The venue was thoughtfully decorated with elements reflecting Shelly’s vibrant style, including floral arrangements, her colorful lettering designs, and a welcoming atmosphere that encouraged creativity.
Amid this inspiring setup, Desert Luna Photo Booths provided an interactive experience that complemented Shelly’s vision. Our booth was customized to match the event’s aesthetic, seamlessly integrating with the space while standing out as a highlight for attendees.
Our Role: Bringing Fun and Engagement
Shelly’s book launch was all about community and creativity, and our photo booth enhanced these elements by giving guests a space to let loose and create their own moments of joy.
Custom Branding: We tailored the photo booth experience to feature Shelly Kim’s branding, with overlays inspired by her book cover and signature lettering style. This made every photo feel uniquely tied to the event.
Shareable Memories: Attendees received instant prints to take home as keepsakes and had the option to share their photos digitally. This created buzz online as attendees shared their moments using the event’s hashtag, amplifying the reach of Shelly’s launch.
The Impact: A Standout Feature
The photo booth quickly became a central attraction, drawing guests throughout the evening. It provided:
Connection: As guests took group photos and laughed over props, the booth became a hub of interaction and connection.
Memories: Guests left with physical and digital mementos of the evening, extending the event’s impact beyond the venue.
Buzz: Our booth encouraged attendees to share their photos online, increasing visibility for Shelly’s book launch and helping the event make a lasting impression.
PHOTO BOOTH FUN
Photo Booth: Printer Booth
Package: 3 Hours
Backdrop: Prickly Pear Pink
4x6 Collage & GIFs
Why It Worked
Our approach to this event was rooted in understanding Shelly’s mission—to inspire creativity and foster community. By aligning our booth’s aesthetic and functionality with her goals, we added value to the celebration while helping her audience engage in a fun and memorable way.
Results at a Glance
Over 200 photos captured: Creating a visual story of the evening.
100+ prints shared: Giving attendees a tangible keepsake.
Increased social reach: Guests’ digital shares amplified awareness for Shelly’s book.
Takeaway: The Power of Experiential Marketing
Desert Luna isn’t just about photos—it’s about creating meaningful experiences that leave lasting impressions. At Shelly Kim’s book launch, our photo booth became a bridge between creativity and connection, adding value for both Shelly and her guests.
Looking Ahead
Shelly’s event highlighted how a thoughtfully designed photo booth can enhance any celebration. Whether it’s a product launch, community gathering, or milestone moment, Desert Luna Photo Booths is here to create memorable experiences that inspire and engage.
Here’s to Shelly Kim and the incredible creativity she continues to share with the world—and to more events that celebrate art, community, and joy!
